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Responsive Websites : The need of the hour

A responsive website is one that adapts itself to the screen it is on, to provide an optimal usability viewing experience for the end-user. This provides an ease of reading/viewing to users, without having to scroll/resize too much. This is different from a mobile website (a separate website for mobile users) because unlike mobile websites, responsive websites offer everything that a full website offers; just that the layout is modified for a small-screen viewing convenience.

Given that a rapidly increasing number of users are opting to surf the internet using smart handhelds, websites today are created with a view to suit screens smaller than that of a laptop/desktop. Half a decade ago, “mobile friendliness” would have been sufficient for a website to connect with its users. But that is not the scenario today, when more than half the world’s population uses smartphones to access the internet.

A website which has an “m.” address instead of the “www.” address is usually a miniature version of a website which has a different version to suit desktops and laptops. Comparatively, the mobile website is usually packed with only the basic functionality and content, and for more, users are often prompted to visit the website via a desktop/laptop. Hence, for an optimum end-user experience, websites today have to be optimized, or, in other words made responsive, for smaller screens, incorporating all the key functionalities of the desktop version.

Here are some interesting facts about responsive websites:

  • A responsive website is user-centric and hence user friendly.
  • This means that the users can access your website from any device with the same ease and convenience as they do from a laptop or desktop.
  • They can save time and effort of manually resizing, scrolling or panning through the website as images, text and other content will be automatically resized. This means they spend more time actually
  • User-friendly websites generally have a decreased bounce rate which causes a higher rate of conversion.
  • Your business can save the time, effort and money because you won’t have to create a separate website for mobile devices. This also saves time during website updates.
  • Users can enjoy a seamless and consistent performance on your website, regardless of their choice of platform.
  • The future of technology and the digital world belongs to smart handhelds so investing in a responsive website will be like an investment towards the future.

A responsive website is the need of the hour for any business to have a significant and successful digital presence.

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