Before we start working on our bounce rate, we should understand what bounce rate is. It is the percentage of visitors who visit your website and leave without viewing any other pages on your website. In the Google Analytics of your website, there will be a percentage for your website. For instance, if your website’s bounce rate is 80%, then it means that 80% of the people who come to your website leave after only viewing the page they entered on. This boils down to the fact that your website is not retaining its visitors. It is either that people are finding what they want on your website but not anything else or that they not finding anything interesting at all. You need to make sure that once the visitors land on your website, they are drawn to visiting more pages on your site.
A high bounce rate is considered as a measure of your site’s incompetence, and you need to improve the content and usability of your website pages. If you can lower your bounce rate by improving the contents, you will see that there is a substantial improvement in conversion rates. Nevertheless, Google and all other search engines want to provide accurate and relevant information as possible to the visitors. If the visitors ignore your site, then the search engines will notice it and that will obviously lower your website’s rankings.
Therefore it is important to reduce the bounce rate and improve conversion. But, this process should start from the planning stage itself. A reduced bounce rate is a sign of online success for which every site owner should aim for.
How to improve your website’s Bounce Rate?
Now that you have learned what is meant by bounce rate and how it affects your website’s rankings, the key question is how to improve your bounce rate. Here are some ideas!
Last, but not the least, even if you can’t keep visitors on your website, you can do your best to ensure that they will return to your page by giving them links to your social media profiles, newsletter, etc. If they become a fan of your Facebook page or start following you on Twitter, then you still have a chance of bringing them back you.